The Visionary Behind World Fashion Week

Lana Verina, aka Svitlana Kashcheieva the founder of World Fashion Week, has become an influential force in the global fashion industry. A seasoned fashion producer, mentor, and business angel, Svitlana has dedicated her career to supporting emerging designers, influencers, and models, helping them to navigate and thrive within the high-stakes world of fashion. Since establishing World Fashion Week five years ago, she has successfully transformed it into a prestigious platform that unites talented designers, models, and fashion insiders from around the world. World Fashion Week has expanded its influence across fashion capitals, reaching audiences in Paris, Milan, London, and beyond.

Svitlana’s expertise goes beyond organizing fashion events. She has built a reputation as a personal mentor and advisor, guiding young talents in their journeys toward global recognition. Under her mentorship, numerous brands have made their first steps into the industry, evolving into successful, recognizable names, including Angelo Estera, AMR Couture, and Gio Dress Couture. She is particularly dedicated to nurturing talent within the Middle East, supporting designers who have grown under her guidance to gain international acclaim. Her work with emerging brands, especially in Dubai and the wider Middle East, has played a pivotal role in bringing Middle Eastern fashion to the world stage.

Not content with merely producing events, Svitlana is also known for providing exclusive, high-end experiences at major fashion events worldwide. She arranges access to iconic fashion weeks in Paris, Milan, and other fashion forward cities, offering backstage experiences that bring her clients face-to-face with the heart of the fashion industry. From walking the red carpet at the Cannes Film Festival to attending private events, her clients enjoy an unparalleled glimpse into the luxury world of fashion. 

Svitlana visionary work in the fashion industry has not only elevated her own platform but has also shone a spotlight on a select group of rising stars, talented individuals who are carving their unique paths in fashion, music, and modeling. Each of these remarkable figures embodies the elegance, passion, and artistry that Svitlana champions through World Fashion Week. 

Among those who have graced the backstage of Gio Dress Couture during Paris Fashion Week, we find Anna Arnelle, a multifaceted artist whose presence commands attention. A celebrated singer, composer, and sound producer, Anna is the founder of the Arnelle Company music label and holds the prestigious title of “Russian Voice of Sicily.” Her music resonates across the globe, enriching some of the world’s grandest stages. In a moment of artistic synergy, Anna’s song “Singing Queen,” written and performed alongside Svitlana Kashcheieva, provided a breathtaking soundtrack to Gio Dress’s Paris Fashion Week collection. Anna’s talent is more than an auditory experience; it’s a melody that shapes the ambiance, elevating the show’s allure to a transcendent level.

Leonita Omura, another muse of Svitlana’s, has captivated audiences on the most esteemed runways of Paris and Milan. Draped in sophistication, Leonita’s presence is a fusion of grace and boldness, capturing the essence of haute couture. Known for her striking elegance and innate professionalism, she has quickly become a name to watch in the international modeling scene. Her recent appearances exude an effortless poise, signaling her as a promising icon who embodies the refined aesthetics that high fashion demands. Her journey, under Svitlana’s mentorship, is a testament to the potential that Dubai World Fashion Week seeks to nurture and celebrate.

In a celebration of beauty and international acclaim, Marina Tsvetanova, who holds the title of Mrs. Bulgaria, has become an ambassador for the Gio Dress Couture brand. As a distinguished international fashion model, Marina radiates an undeniable magnetism that adds depth and prestige to every ensemble she presents. Representing the elegance of Gio Dress Couture at Paris Fashion Week, Marina brings a blend of strength and sophistication that resonates profoundly with the audience. Her role as an ambassador highlights Svitlana’s commitment to elevating not just designers but also the personalities who embody their creations.

These talented women, under Svitlana Kashcheieva expert guidance, represent the future of fashion and creativity. As Svitlana continues to cultivate an exclusive network of creatives, she paves the way for each of them to make their indelible marks on the global stage, bringing with them the essence of elegance, resilience, and innovation.

Svitlana’s influence extends to her investments in promising fashion initiatives. As a business angel, she provides financial support and strategic advice to young brands and aspiring models, helping them secure a foothold in the industry. Her mentorship and investment ensure these talents not only enter the world of fashion but have the resources to flourish within it.

Svitlana Kashcheieva’s World Fashion Week has become a powerhouse in the fashion industry, drawing together a global community of designers, influencers, and style aficionados across cities like Dubai, Paris, London, Miami, the Maldives, and the Seychelles. With a blend of production expertise, personal mentorship, and strategic investment, Svitlana is shaping the future of fashion, giving emerging talents the tools and visibility they need to succeed on an international scale. Her initiative offers not only high-end exposure but also fosters a culture of creativity and inclusivity, empowering the next generation of fashion innovators.

Cover Team

makeup @isabellabella_official 

photographer @anastasia2904 

stylist  @ericdalakyan 

dress @dasha.uae